Supermarket „fresh“ produce often lacks flavor and nutrients due to extensive transport and storage. Weekly markets offer a superior, local, and sustainable alternative.
However, frozen fruits and vegetables are often nutritionally better. They are picked at peak ripeness and immediately shock-frozen, locking in more vitamins and minerals than ‚fresh‘ items stored for days. This process makes frozen produce highly nutrient-dense and economical. Freezing your own garden or market produce is another excellent option. Ultimately, frozen choices allow guilt-free enjoyment of seasonal favorites year-round, enhancing healthy meals even out of season.
Hey Pretty, you know how it is? In the dreary winter months, you sometimes get a huge craving for summer fruit. Fresh supermarket berries, apples, bananas etc. naturally taste very bland at this time of year and the only thing that really helps is to reach for the freezer. But are frozen fruits and veggies just as good as fresh or even better? Let’s see, Pretty!
How fresh is fresh really?
The colorful fruit and vegetable counter always gives you the feeling that the apple has fallen straight from the tree into the supermarket box. Unfortunately, things look a little different in real life. Oh no! There are often days of transportation between harvest and sale. Due to high temperature fluctuations and eternal deliveries, fresh fruit and vegetables can lose a lot of vitamins and nutrients. Yaaas – your weekly market offers a great alternative. Not only can you shop there mostly plastic-free, but you also support regional farmers and the food is fresher than from the supermarket.
Frozen food is not just fast food
With frozen fruits and veggies, the food is picked when ready to eat and immediately shock-frozen. This means they lose fewer nutrients by the time they are eaten and may even contain more vitamins and minerals – unlike fresh fruit and vegetables that have been stored at room temperature for too long. And you can save even more with the frozen varieties than with food from the fresh food counter. How cool is that?!
Do it yourself!
Do you even grow your own fruit and vegetables, get them from Friends & Family or buy them every Saturday from local farmers at the weekly market? Then of course you can also freeze your fresh food yourself and have your own fresh fruit and vegetables all year round. Don’t forget: Your self-made frozen food won’t stay forever young and can also go bad.
Spice up your meals: even out of season, you can grab a frozen version of your favorite type of fruit without a guilty conscience and spice up your Pretty Little Meal into a yummy Fancy Little Meal!
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