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Home Fashion & Style Designer & Brands

Coca-Cola’s new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all — BP&O

August 2, 2026
in Designer & Brands
Lesezeit: 1 min read
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Coca-Cola’s new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all — BP&O

BP&O acknowledges the user’s engagement and requests support for design journalism, stating that „voices“ are needed and they pay their writers. To help sustain this, readers are encouraged to become a paid member for £6 per month or £50 annually.

A paid membership grants unlimited access to the site, its growing archive, and the ability to bookmark and save projects. The platform emphasizes that this financial support directly enables them to continue paying their writers, ensuring they can keep creating content they love. Becoming a member is presented as a vital way to support quality design journalism.

Nice. You’ve read 0 articles this month!

We love that you’re finding BP&O useful. I’ve got a favour to ask. Design journalism is short on voices, to support our writers would you consider becoming a paid member?

For just £6 per month or £50 per year you’ll have unlimited access to the site, be able access our growing archive and be able to bookmark and save projects, useful as we have a lot.

I could talk about buying us coffee, but we pay our writers so they can continue to do what they love. A membership helps us to continue to do this.



Hinweis: Externer Inhalt von https://bpando.org/2026/07/30/coca-cola-identity-refresh-jkr/. Rechte bei den jeweiligen Urhebern. » Mehr… » Melden

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