These are the stories making headlines in fashion on Wednesday.
Everlane Co-Founder Launches New Brand
Michael Preysman (pictured above) announced Tuesday he is launching a new brand built around the same values of sustainability and „radical transparency“ as Everlane, the brand he co-founded in 2011 and was the CEO of until 2022. This time, he says, the label will not work with private equity or venture capital ownership. The announcement comes days after news broke that fast-fashion retailer Shein had acquired Everlane. Waitlist sign-up for the new brand is now open here. {Fashionista inbox}
Givenchy’s New Creative Hire
Givenchy has named Marco De Vincenzo as head of leather goods design. He will work under creative director Sarah Burton and be responsible for growing the brand’s leather goods category. Previously, De Vincenzo held roles at Etro and Fendi and ran his own brand, which closed in 2020. {Business of Fashion/paywalled}
Jacquemus‘ Latest Campaign Fronts Pamela Anderson and Her Sons
A still from Jacquemus‘ campaign starring Pamela Anderson and her sons. Photo: Courtesy of Jacquemus
Pamela Anderson and her sons, Brandon Thomas Lee and DylanJagger Lee, star in Jacquemus‘ latest campaign. The campaign celebrates the beauty of everyday family life, with each scene capturing the small, intimate moments. Key pieces from the „Le Paysan“ and „Plage“ collections, as well as new variations of the „Le Valérie“ bag are spotlighted throughout the campaign. {Fashionista inbox}
Gucci Sponsors F1 Team
Gucci is sponsoring the Alpine Formula 1 Team as its title partner, with the squad set to compete in Gucci colors and under a new banner, starting next season. The sponsorship also introduces Gucci Racing, „a new business and experiential platform built around the values of performance, precision, discipline and excellence at the intersection of luxury and sport,” the Italian fashion house said in a statement. {Fashionista inbox}
Tod’s CEO Exits
Tod’s CEO John Galantic has exited the company after less than two years in the role. His successor has not been named. Galantic has not shared his next steps, but a representative cited „personal reasons“ for his departure. {Bloomberg/paywalled}
Bella Hadid’s Fragrance Brand Announces Funding, New CEO
Bella Hadid’s fragrance brand ‚Ôrebella closed a Series A funding round led by Silas Capital and with participation from Celebrands, which helped Hadid launch the company. Alongside the fundraise, ‚Ôrebella announced its first CEO, Anish Agarwal, who was most recently CEO of T3 Micro. While amount of capital was not disclosed, the investment will also help with global expansion and product development. {WWD/paywalled}
Veronica Beard Names Stephanie Unwin CEO
Veronica Beard has promoted Stephanie Unwin from president to CEO. In her new role, she will continue to shape the company’s strategy, growth and operations. „I feel honored to be leading this incredible brand, and am grateful to the Veronicas and to our board for their support and trust. […] We believe in an abundant future, and I am excited to continue our expansion across the globe,“ Unwin said in a statement. {WWD/paywalled}
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Ref: https://fashionista.com/2026/05/everlane-co-founder-launches-new-brand
