With traditional European family getaways disrupted, „staycations“ have surged, with UK internet searches rising 722% in summer 2020. Responding to this trend, Ford has partnered with outdoor experts komoot to create over 100 new, accessible close-to-home adventure routes across France, Germany, Italy, Norway, Spain, Switzerland, and the UK.
These curated cycling, hiking, and running routes, many within two hours of major cities, are available via the komoot app for planning and navigation. Ford highlights its range of adventure-ready vehicles, including the Explorer Plug-In Hybrid, Focus Active, Kuga, and Transit Custom Nugget camper, as ideal companions for these local explorations. Families are already enjoying these Ford-komoot adventures.
With traditional family getaways across Europe disrupted this summer, many people are now exploring holiday experiences closer to home. Internet searches for “staycation” rose by 722 per cent during summer…
With traditional family getaways across Europe disrupted this summer, many people are now exploring holiday experiences closer to home. Internet searches for “staycation” rose by 722 per cent during summer 2020 in the UK compared with the same period in 2019, with holidaymakers in other countries including Germany and Italy also choosing to explore destinations closer to home. 1
Ford has teamed up with outdoor experience experts komoot to create the ultimate collection of close-to-home weekend adventures. The komoot app and website enable anybody to plan, navigate and enjoy an adventure in the great outdoors, tailored for different locations, activities and abilities.
From cycling and hiking to running or mountaineering, the newly curated routes created by Ford and komoot will help drivers across Europe discover and enjoy great outdoor experiences right on their doorstep. 2
Ford offers customers in Europe a range of vehicles to complement their outdoor adventures, from the 7-seat off‑road luxury of the all-new Ford Explorer Plug-In Hybrid and the SUV-inspired Ford Focus Active with its rough-road capability and off-road drive modes to the energetic-yet-efficient all-new Ford Kuga and the adventure-loving Ford Transit Custom Nugget camper.
komoot
More than 15 million everyday adventurers across Europe use komoot to explore their wild side. Komoot’s apps for Android and iOS smartphones, and its website, provide everything those with an adventurous spirit need to explore more of the great outdoors, combining ready-built routes with recommendations from local experts and uniquely intelligent route planning features.
Together, Ford and komoot have collaborated to create a new collection of accessible weekend getaway adventures, with some incorporating overnight stays.
More than 100 new adventures await, covering breathtaking countryside across France, Germany, Italy, Norway, Spain, Switzerland and the U.K. – many of which are located within two hours of major cities.
Everyday explorers
Among the first to embark on a Ford and komoot adventure was Daniel Westli with his family, cyclist Nick Robinson and mountaineer Andrea Schiavina. Westli, his partner Guro Friis and their daughters Sarah and Wilma, loaded their bicycles and kayaks into a Ford Explorer and headed to Canvas Hove on the picturesque southern coast of Norway for an action-packed weekend adventure.
1 Source: Google Trends, average relative search interest during corresponding 10-week July/August periods 2019 and 2020
2 Local travel may be subject to local restrictions or regulation, check before travel.
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