Marc Jacobs Beauty is back, and it’s gotten quite the makeover. Fans of the designer’s previous color cosmetics line, which was discontinued in 2021, will recall its sleek black packaging housing beloved formulas, particularly its mascara (Feather Noir forever!!!!!), coconutty bronzer and nail polishes. Sorry to those fans, but this new collection — part of the Coty umbrella of brands — looks nothing like Marc Jacobs Beauty of yesteryear.
The 2026 version of the brand has gotten a true maximalist overhaul, from its colorful, cartoon-like packaging to its campy names and shade offerings as a whole. The brand (finally) unveiled its new product lineup on Wednesday after having teased its relaunch for months on social media.
The new Marc Jacobs Beauty lineup.
Photo: Courtesy of Marc Jacobs Beauty
„I think about beauty the way I think about fashion: It’s an area for creativity and self-expression,“ Jacobs said in a press release of the philosophy behind the line. „Marc Jacobs Beauty represents joy, and is a celebration of how we can use makeup to express ourselves through color, through texture and shape.“
Marc Jacobs for Marc Jacobs Beauty.
Photo: Courtesy of Marc Jacobs Beauty
Ahead of the launch announcement, the brand gathered beauty editors at The Standard Highline in New York City for a group Q&A with the designer himself. When asked how he approached the beauty re-launch, Jacobs again likened the process to that of conceiving a fashion line: „I thought, well, fashion is different than clothing to me. Clothing, you need to cover your body. Fashion is not what you need, it’s what you want. It makes you dream. It’s a form of self-expression,“ he said. „With fragrance and with beauty, I think there [are] certain qualities to both that are necessary, but it’s not a necessity that I think about. It’s about expression and it’s about the aesthetic, the sort of desire aspect. These are things we want. These are things that we enjoy the ritual of using.“
Photo: Courtesy of Marc Jacobs Beauty
At (re)launch, the lineup is quite robust. It comprises long-wearing eyeliner pencils („Drawn This Way Eyeliner“ in 11 matte shades, five metallics and five „special effects“ like glitter and duochromes for $26 each); cream-to-powder eye shadows („Born Star Eyeshadow“ in four matte shades, seven metallics and three iridescents for $29 each); volumizing mascara („Flashes Mascara“ in black, brown and blue for $29 each); cream blush sticks („Joystick Blush Stick“ in four pink shades, two oranges, one red, one purple and two bolder „trend shades“ for $35 each); powder bronzer („Legally Bronze Pressed Bronzer Powder in eight shades for $42 each); a glittery gel highlighter („Money Shot Highlighter Gel“ in one blue/pink reflective shade for $29) and lipstick („Heart On Lipstick“ in 10 neutral shades, one pink, one red, one purple and two electric hues for $34 each).
Photo: Courtesy of Marc Jacobs Beauty
The packaging was a big focus for Jacobs. „We want[ed] to do something that’s more disruptive and different,“ he told the editor group. „I just went home and sketched all these things…stars represent eyes for me. And the daisy, the innocence of the daisy, was like skin and a heart was like the lips. So it gave these things [an] emoji-like immediate quality that represented something in beauty.“
The color play in the packaging was a directive from the designer as well: „Instead of going down the road of brown or black or silver or gold, [I thought] let’s just make it colorful and exciting — why can’t mascara be in a lavender container?“
Photo: Courtesy of Marc Jacobs Beauty
Photo: Courtesy of Marc Jacobs Beauty
This ethos, in turn, translated to the makeup shades themselves, with Jacobs describing the lineup as „a palette of color that you play with, rather than the basic, plain beauty.“
Marc Jacobs Beauty 2.0 will make its debut on June 1 at Sephora.com (with an early Sephora App Preview on May 31); it will also roll out in-store in September, and will continue to introduce additional product debuts in the fall. Ahead, get a first look at the new Marc Jacobs Beauty lineup.
Drawn This Way Eyeliner
Drawn This Way Eyeliner in Gagged, $26
Drawn This Way Eyeliner in Hit It, $26
Drawn This Way Eyeliner in Facts, $26
Drawn This Way Eyeliner in Hot Take, $26
Drawn This Way Eyeliner in No Shade, $26
Drawn This Way Eyeliner in Salty, $26
Drawn This Way Eyeliner in Nude Attitude, $26
Drawn This Way Eyeliner in Not Playing, $26
Drawn This Way Eyeliner in You WIsh, $26
Drawn This Way Eyeliner in Take Notes, $26
Drawn This Way Eyeliner in Try Me, $26
Drawn This Way Eyeliner in Big Flex, $26
Drawn This Way Eyeliner in Blocked, $26
Drawn This Way Eyeliner in Booboo, $26
Drawn This Way Eyeliner in Delulu, $26
Drawn This Way Eyeliner in Do Better, $26
Drawn This Way Eyeliner in You Up?, $26
Drawn This Way Eyeliner in No Cap, $26
Drawn This Way Eyeliner in Unhinged, $26
Drawn This Way Eyeliner in So Tea, $26
Born Star Eyeshadow
Born Star Eyeshadow in Act Natural, $29
Born Star Eyeshadow in Delete That, $29
Born Star Eyeshadow in Hater, $29
Born Star Eyeshadow in On Brand, $29
Born Star Eyeshadow in Cancelled, $29
Born Star Eyeshadow in Clapback, $29
Born Star Eyeshadow in Out Late, $29
Born Star Eyeshadow in Mood Swing, $29
Born Star Eyeshadow in Serving, $29
Born Star Eyeshadow in Shady, $29
Born Star Eyeshadow in Spicy, $29
Born Star Eyeshadow in That’s Cute, $29
Born Star Eyeshadow in Zero Chill, $29
Born Star Eyeshadow in Zero Extra, $29
Flashes Mascara
Flashes Mascara in Cocoa, $29
Flashes Mascara in Indigo, $29
Flashes Mascara in Onyx, $29
Joystick Blush Stick
Joystick Blush Stick in Attention Please, $35
Joystick Blush Stick in Cherry Tease, $35
Joystick Blush Stick in Freaks Cheeks, $35
Joystick Blush Stick in Hot Flush, $35
Joystick Blush Stick in Last Word, $35
Joystick Blush Stick in Papa Don’t Preach $35
Joystick Blush Stick in Pink Kink, $35
Joystick Blush Stick in Self Centered $35
Joystick Blush Stick in Shady Business, $35
Joystick Blush Stick in Twin Cheeks, $35
Legally Bronze Pressed Bronzer Powder + Money Shot Highlighter Gel
Legally Bronze Bronzer in 50, $42
Legally Bronze Bronzer in 10, $42
Legally Bronze Bronzer in 15 $42
Legally Bronze Bronzer in 20, $42
Legally Bronze Bronzer in 25, $42
Legally Bronze Bronzer in 30, $42
Legally Bronze Bronzer in 40, $42
Legally Bronze Bronzer in 45, $42
Legally Bronze Bronzer in 35, $42
Money Shot Highlighter Gel, $29
Heart on Lipstick
Heart on Lipstick in 100 Blow Stick, $34
Heart on Lipstick in 103 Booty Call, $34
Heart on Lipstick in 106 Burning Desire, $34
Heart on Lipstick in 109 Burning Up, $34
Heart on Lipstick in 104 Eat It Up, $34
Heart on Lipstick in 300 Fully Loaded, $34
Heart on Lipstick in 501 Haute & Naughty, $34
Heart on Lipstick in 108 Heart & Fast, $34
Heart on Lipstick in 201 Heart Attack, $34
Heart on Lipstick in 202 Hot & Bothered, $34
Heart on Lipstick in 301 Hot Blooded, $34
Heart on Lipstick in 105 Kinky Business, $34
Heart on Lipstick in 102 Lips Don’t Lie, $34
Heart on Lipstick in 200 Love Drunk, $34
Heart on Lipstick in 101 Love Muscle, $34
Heart on Lipstick in 500 Mauve On, $34
Heart on Lipstick in 107 Mutuals Only, $34
Heart on Lipstick in 400 On Red, $34
Heart on Lipstick in 600 Pop Off, $34
Heart on Lipstick in 601 That’s Hot, $34
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Ref: https://fashionista.com/2026/05/marc-jacobs-beauty-relaunch-makeup-products-prices
