Generation Alpha (born 2010-2024) has never known a world without touchscreens, streaming, and on-demand personalization. Raised with highly sensory experiences like slime videos and interactive stationery, this generation considers texture, scent, and overall experience fundamental, not mere additions. As Alpha begins influencing family spending and brand design, their strong sensorial instincts are profoundly reshaping the personal care and fragrance industries, emphasizing multi-sensory engagement in product development.
Generation Alpha – those born between 2010 and 2024 – have never known a world without touchscreens, streaming, and personalisation on demand. They’ve grown up with slime videos, digital unboxings, and scented stationery that changed colour with heat. For them, texture, scent, and experience aren’t add-ons: they’re everything.
And now, as this youngest generation begins to influence family spending and brand design, their sensorial instincts are reshaping the personal care and fragrance world.
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