Miss Jessie’s, a brand rooted in family and perseverance, is highlighted in JPMorganChase’s „Make Unstoppable Happen“ campaign. More than haircare, it’s a legacy, a love letter to natural curls, and a testament to Black women’s leadership in beauty.
Sisters Miko and Titi Branch started in a Brooklyn kitchen, creating products to honor natural hair. With JPMorganChase’s support, Miss Jessie’s grew nationally, transforming the industry and setting standards for various curl textures. The campaign celebrates Miss Jessie’s as a resilient, Black-owned business that champions natural hair and inspires. The brand continues to innovate, embodying an „unstoppable“ mindset for future generations embracing their natural beauty.
There are some stories so powerful, so deeply rooted in family, culture, and perseverance that they don’t just shape a brand, they spark a movement. Miss Jessie’s is one of those stories. And today, as part of JPMorganChase’s Make Unstoppable Happen campaign, we’re celebrating how far we’ve come, what we’ve built together, and where we’re going next.
Because Miss Jessie’s isn’t just a haircare company.
It’s a legacy.
A love letter to curls, coils, and kinks.
A testament to Black women leading, innovating, and creating beauty on their own terms.
And yes, it’s a truly unstoppable business.
From a Brooklyn Kitchen to a National Phenomenon
Before the shelves, before the fame, before the global curl community…
There was a kitchen in Brooklyn and two visionary sisters: Miko and Titi Branch.
Their mission?
To create products that truly honored natural hair enhancing texture instead of fighting it, celebrating curls instead of controlling them.
With the support of JPMorganChase, that passion project turned into something extraordinary. As Chase describes it:
“With support from JPMorganChase, Miss Jessie’s expanded from a Brooklyn kitchen into a national haircare brand… We helped turn a homemade recipe into an unstoppable business — and a movement that celebrates natural hair, family legacy and the bold spirit of New York entrepreneurs.”
This partnership empowered Miss Jessie’s to grow in ways that matched the ambition of its founders:
✅ Expanding distribution nationwide
✅ Scaling manufacturing without compromising quality
✅ Reaching curl communities in every corner of the country
✅ Fueling education, leadership, and authentic representation in beauty
What started at home has become a leading voice in the natural hair movement long before it became mainstream.
Products That Changed the Industry And Set the Standard
Miss Jessie’s didn’t just enter the natural hair aisle… we transformed it.
Our formulas were designed with care, intention, and experience. Created specifically for curls, coils, waves, and tight textures. Today, millions rely on Miss Jessie’s for definition, moisture, softness, and confidence.
Fan-favorite products include:
Every product was built with intention, inspired by real people, real textures, and real stories.
That’s why Miss Jessie’s holds a unique place in beauty:
We don’t follow trends we help shape them.
The Make Unstoppable Happen Campaign: Why It Matters
JPMorganChase launched the Make Unstoppable Happen campaign to highlight entrepreneurs who represent resilience, creativity, and community impact. It’s not just about financial success it’s about spotlighting leaders who uplift culture and inspire others to dream without limits.
Miss Jessie’s embodies all of that:
✨ A family-built brand that turned a homemade idea into a national powerhouse
✨ A champion for natural textures, long before major retailers embraced them
✨ A Black-owned business that honors heritage and sets new standards for excellence
✨ A beauty brand built on authenticity, empowerment, and education
This partnership celebrates the spirit of being bold, being different, and being driven, values Miko and Titi lived every day as they grew Miss Jessie’s into the iconic brand it is today.
Unstoppable Today. Unstoppable Tomorrow.
Miss Jessie’s is not slowing down. We’re scaling, growing, and innovating every day. Fueled by community love, customer loyalty, and partnerships like JPMorganChase, the future is brighter than ever.
Because unstoppable isn’t a destination.
It’s a mindset.
A belief that with heart, heritage, and hard work, anything is possible.
And to every curly girl, every coily queen, every wavy beauty, every new generation embracing their natural texture:
Thank you for making Miss Jessie’s a movement and not just a brand.
Celebrate the Movement. Shop the Legacy.
Experience the products that made Miss Jessie’s unstoppable:
👉 Shop best-sellers here
👉 Explore curly hair care tips on our blog
👉 Follow us on Instagram @miss_jessies for inspiration, tutorials & more
Unstoppable isn’t just the campaign
It’s who WE are.
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