Hockerty returned to Florence’s Pitti Uomo with „The Color Edit,“ their boldest creative direction yet. This conviction treated vibrant Italian-inspired hues—like Positano cobalt, Caltagirone saffron, and Capri fuchsia—not as mere decoration, but as craftsmanship, tradition, and a way of life. Their made-to-measure collection showcased double-breasted suits in pink linen, terracotta, and forest green, each named after an Italian locale and emphasizing unlined construction. An immersive event at La Limonaia, featuring a violinist, ceramicist, and authentic food, reinforced this philosophy, celebrating color as an enduring, total living experience, proving conviction in color speaks loudest.
Italy gave us colour as a way of life. We made it eternal.
Florence returned this summer with everything it always promises: the heat, the beauty, and the silent challenge of bringing something worth saying. Under a Tuscan sky that seemed painted for the occasion, Hockerty responded with the boldest creative direction in its history at the fair.
The Color Edit is not a theme. It is a conviction. Italy taught us to treat color as a way of living: the cobalt of Positano, the saffron of the hand-painted tiles of Caltagirone, the sage of a garden in Ravello, the fuchsia of the bougainvillea climbing the walls of Capri. Here, color was never decoration. It was craftsmanship, tradition, and a way to endure. This season, we made it eternal. From light pink linen and sky blue seersucker to terracotta double-breasted suits, dusky yellow tailoring, chocolate field jackets, and forest green suits, each look was built around a rule of color, lived at different intensities. 100% made to measure.
A color, a place, a story
As in every edition, Pitti Uomo became our runway. Each look carried the name of a place: Crete Senesi, Forte dei Marmi, Lake Como, Giudecca, Caltagirone, Procida, because each color combination tells its own geography. Our influencers roamed the modern halls of the Fortezza da Basso with looks that felt both ancient and electric. The made-to-measure tailoring ensured that nothing was left to chance: each tone chosen deliberately, each fall exact, each combination a decision and not a compromise.
The double-breasted silhouettes led the edition, in pink linen, powder blue linen-tencel, terracotta with cupro lining, dusky yellow, dark purple, chocolate cotton-linen, and ivory Super 100s, accompanied by a dark beige two-piece and sky blue seersucker. The unlined construction kept the weight to zero, the slub textures captured the Florentine light, and the field jackets appeared twice, once in dark beige with a terracotta shirt and cream pants, another in chocolate with a mustard shirt and sage pants, challenging the authority of the suit without replacing it. The forest green closed the edition in two instances, once with a peak lapel, another completely unlined: color over color. The collection confirmed what we already believed: in a room full of clothes, the loudest voice is the color worn with total conviction.
A TOUCH OF RED — Niccolò Cesari
Unlined beige safari jacket with lapels and belt loops | Off-white linen-cotton pants with pleats and a hem | Stretch terracotta linen-cotton shirt | Hockerty suede and brown leather loafers with tassels.
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Dark beige safari jacket for men, with pleated trousers in off-white Hockerty
This “smart casual” look for men combines a lightweight dark beige field jacket with epaulettes, pleated linen and cotton trousers in off-white, a linen and cotton shirt in terracotta, and brown suede loafers with tassels. An elegant outfit ideal for summer events, resort style, garden parties, and a sophisticated look for hot days.
Dark beige safari jacket for men, with pleated off-white trousers Hockerty
This “smart casual” look for men combines a lightweight dark beige field jacket with epaulettes, pleated linen and cotton trousers in off-white, a linen and cotton shirt in terracotta, and brown suede loafers with tassels. An elegant outfit ideal for summer events, resort style, garden parties, and a sophisticated look for warm days.
PANTONE MIX — Adam
Three-piece suit without lining, tan stretch fabric | Light blue stretch linen-cotton shirt | Hockerty brown leather Antifaz loafers £451
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Dark beige suit with light blue linen shirt and brown penny loafers Hockerty
A very elegant men’s outfit consisting of an unlined elastic suit in dark beige, a pointed collar shirt made of linen and cotton in light blue, and brown leather penny loafers. An elegant and tailored look ideal for summer weddings, business events, smart casual occasions, and a formal style for hot days.
DUSTY PINK — Ilyes Gherissi
Pink double-breasted suit with notched lapels | Castellanos in brown and beige split leather | Light yellow stretch linen-cotton shirt by Hockerty. Suit £269
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Pink summer suit set for men with linen shirt and loafers.
A bold summer ensemble consisting of a lightweight pink double-breasted suit, a light yellow linen and cotton shirt, and brown-beige suede loafers. An elegant and tailored look ideal for weddings, garden parties, summer events, and for standing out in style on warm days.
Ivory— Jonathan Blasco
Ivory double-breasted mid-season jacket £187 | Navy blue slim-fit stretch pants | Light blue cotton-linen stretch shirt | Brown leather Hockerty loafers
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Ivory double-breasted jacket for men, with navy blue trousers and a light blue shirt by Hockerty.
An elegant men’s outfit that combines a Super 100s ivory double-breasted jacket with navy blue trousers, a light blue linen and cotton shirt, and brown leather loafers. A flawless look for summer weddings, garden parties, smart casual events, and a refined outfit for warm days.
MONOCROMO—Dan Michael
Earth-yellow stretch double-breasted suit with notched lapels | Two-tone leather loafers with tassels in red and brown
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Yellow monochromatic double-breasted suit with brown-red tassel loafers by Hockerty.
A bold and elegant men’s outfit consisting of a yellow monochromatic double-breasted suit, paired with a matching shirt, a patterned tie, a red pocket square, and brown-red tassel loafers. A tailored look that stands out at summer events, weddings, garden parties, and for a refined and eye-catching style.
Chocolate Brown — Adam
“Unlined, stretchable chocolate-brown linen-cotton double-breasted suit | Penny Loafers in brown, black, and white leather by Hockerty”
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Chocolate brown linen double-breasted suit with a white sleeveless t-shirt and Hockerty loafers
A modern outfit for men consisting of a double-breasted linen and cotton suit without lining in chocolate brown, a white ribbed sleeveless t-shirt, and brown, black, and white leather loafers. A bold and tailored look ideal for summer events, creative occasions, resort style, and a sophisticated ‘smart casual’ look.
TERRACOTA — Jonathan Blasco
Pink safari jacket with lapels and a belt | Lightweight, breathable pink pants with double pleats and a hem, and a white cotton-linen shirt by Hockerty”
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Terracotta linen suit with double breasted design, light steel blue shirt, and brown loafers from Hockerty.
A sophisticated men’s ensemble consisting of a double breasted linen suit in terracotta, a light steel blue shirt made of linen and cotton, brown waxed leather loafers, and a patterned scarf. A bold and tailored look ideal for summer weddings, elegant events, garden parties, and for standing out in style on warm days.
NAVY — Gianluca Ala
Navy blue Super 100s double-breasted blazer with a peaked lapel | Cream-colored stretch pants with pleats and a hem | Two-tone suede loafers with tassels in Florentic blue and burgundy by Hockerty
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Navy double-breasted blazer for men with cream pleated trousers and a striped shirt from Hockerty.
This men’s outfit, which features a central piece of a navy double-breasted blazer with six buttons, combines a royal blue shirt with ‘Bengal’ stripes, cream pleated trousers with cuffs, burgundy suede loafers with tassels, and a yellow tie with blue stripes. An elegant choice for summer events, garden parties, ‘smart casual’ occasions, and a refined style that does not go unnoticed.
DUSTY PINK — Dan Michael
Pink safari jacket with lapels and a belt | Lightweight, breathable pink pants with double pleats and a hem, and a white cotton-linen shirt by Hockerty
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Men’s safari jacket with lapels, pink pleated trousers, and white linen shirt.
An elegant “smart casual” outfit for men that combines a field jacket with lapels and a belt with lightweight pink double-pleat trousers and a white linen and cotton shirt. Perfect for summer events, garden parties, a holiday style, and a sophisticated look for hot days.
Stripes — Claudio Bergamini
Pastel blue unlined seersucker suit £345 | Stretch pink linen-cotton shirt | Beige suede Hockerty loafers with tassels.
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Light blue striped seersucker suit with a pink linen shirt and beige loafers with tassels Hockerty
A summery and fresh look for men consisting of a light blue and white striped seersucker suit, a soft pink linen and cotton shirt, a white pocket square, and beige suede loafers with tassels. A refined look for hot days, ideal for summer weddings, beach events, garden parties, and an elegant resort style.
Purple — Ange Marie Gbessinon
Dark purple double-breasted £319″
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Dark purple double-breasted suit with pink shirt Hockerty.
This double-breasted suit, made in dark purple, is paired with a pink shirt to create a bold yet elegant look. Ideal for weddings, special events, occasions where you want to stand out, and for refined men’s tailoring with personality.
GREEN FOREST — Luigi Antonica
Forest green stretch suit with a peaked lapel £329 | White linen-cotton shirt
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Forest green suit with peaked lapels and white linen and cotton shirt.
A sophisticated men’s ensemble consisting of a stretchy suit with peaked lapels in forest green, paired with a tailored white linen and cotton shirt. An impeccable and tailored look ideal for weddings, business events, evening occasions, and a formal and elegant style.
OLIVE GREEN — Adam
Forest green stretch suit with a peaked lapel £362| White linen-cotton shirt
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VERDE OLIVA — Adam
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Unlined green suit with matching linen shirt and brown leather loafers.
A sophisticated monochromatic outfit for men consisting of an unlined stretchy green suit, a matching long-collared shirt made of green linen and cotton, and brown leather loafers. A fresh, tailored look for summer weddings, garden parties, ‘smart casual’ events, and a striking style for hot days.
The event The Color Edit: La Limonaia
To mark the week, Hockerty hosted an afternoon that became one of the most memorable moments. La Limonaia, a garden courtyard in the heart of Florence, with lemon trees, bitter orange, lavender, and centuries-old greenery, was the only possible setting. A place suspended between the public and the private, between the formal and the vibrant. Right where The Color Edit belongs.
More than a hundred guests filled it. A live violinist, dressed by Sumissura, played among the lemon trees, and her music filled the courtyard just as colour fills a room. A Florentine ceramicist painted handmade majolica plates live, in the same tones that define the SS26 palette: cobalt, terracotta, sage, saffron, while the guests decorated their own pieces. Pasta was made from scratch under the June heat, and a Buontalenti gelato cart, the original ice cream of Florence, closed the afternoon with that kind of detail that only makes sense when everything else has also been taken care of. Then the heat and euphoria did the rest: by mid-afternoon, some of the bolder ones jumped straight into the pool, fully dressed, the colour carried even underwater.
The result was three hours that made the brief tangible: colour as craft, colour as tradition, colour as a way of life. The tailoring was there. The ceramics were there. The music and the food were there. And above all, between the lemon trees and the open sky, the light of Florence in June, the same light for which the collection was created.
Terracotta against steel blue. Misty yellow alongside powder blue. Forest green over forest green, ignited by a single flash of gold. The classic suddenly alive, the boldest statement of the room.
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